PRIVACY POLICY

Effective Date: August 2025
Last Updated: November 2025

1. Introduction

Welcome to Loft15 ("we," "us," "our"). This Privacy Policy explains how we collect, use, process, and protect information when you visit our website at loft15.framer.website (the "Site") or engage our services.

By accessing our Site or using our services, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree, please discontinue use of our Site and services immediately.

2. Information We Collect

We collect minimal personal information necessary to provide and improve our services:

A. Identity & Contact Data

• Full name, business email address, phone number, company name, job title

• LinkedIn profile and business contact information

B. Usage Data

• IP address, browser type, device information, operating system

• Pages visited, time spent on Site, referring URLs, click behavior

• Interactions with forms, CTAs, and embedded content

C. Business & Project Data

• Information about your business, target markets, GTM goals

• Campaign performance metrics and outcomes

• CRM and sales data you provide access to during service delivery

D. Communication Preferences

• Your preferences for receiving updates, insights, and marketing communications

We collect this information when you:

• Fill out forms on our Site (contact, demo request, consultation booking)

• Grant us access to your CRM, email accounts, or sales systems during service delivery

• Interact with our Site via cookies, analytics, or tracking technologies

• Communicate with us via email, phone, or third-party platforms

3. How We Use Your Information

We use collected information solely for:

A. Service Delivery

• Building and operating revenue systems, GTM workflows, and outbound campaigns

• Analyzing data to generate leads, enrich contacts, and book qualified meetings

• Accessing your CRM, email accounts, or sales tools as necessary to deliver results

B. Communication

• Responding to inquiries and providing customer support

• Sending service updates, performance reports, and billing information

• Sharing relevant insights, case studies, and marketing content (you may opt out anytime)

C. Site Improvement & Analytics

• Understanding user behavior to optimize Site experience

• Testing and improving marketing strategies, landing pages, and conversion funnels

D. Legal & Security

• Ensuring security, preventing fraud, and protecting our rights

• Complying with legal obligations and responding to lawful requests

We will never sell, rent, or trade your personal information to third parties.

4. Legal Basis for Processing (GDPR/UK GDPR)

If you are located in the UK, EU, or EEA, we process your personal data under the following lawful bases:

• Performance of a Contract: When processing is necessary to deliver services you have engaged us for

• Legitimate Interest: For business operations, marketing, and analytics that do not override your fundamental rights

• Consent: When you have explicitly opted in to receive communications or granted access to systems

• Legal Obligation: To comply with applicable laws, regulations, and legal processes

5. Data Sharing & Third-Party Processors

We may share your information with trusted third parties solely to deliver services:

A. Service Providers & Subprocessors

• Data enrichment and prospecting tools (e.g., Clay, Apollo, ZoomInfo)

• Email automation and deliverability platforms (e.g., Smartlead, Instantly)

• CRM and workflow automation tools (e.g., HubSpot, Salesforce, Make.com)

• Analytics and tracking providers (e.g., Google Analytics, Facebook Pixel, LinkedIn Insight Tag)

• Payment processors (e.g., Stripe, Wise, Skydo)

• Hosting and infrastructure providers (e.g., Framer, Cloudflare)

B. Legal Authorities

• When required by law, court order, or governmental request

• To enforce our Terms of Service or protect our legal rights

C. Business Transfers

• In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity

All third parties are required to respect your privacy and comply with applicable data protection laws. We do not authorize them to use your data for purposes beyond service delivery.

6. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

• Active Clients: Throughout the service relationship and for up to 12 months after termination for reporting, billing, and support purposes

• Prospective Clients: Up to 24 months from last interaction unless you request deletion

• Marketing Communications: Until you unsubscribe or request removal

You may request data deletion at any time by contacting support@loft15.com. Note that we may retain certain information to comply with legal obligations or resolve disputes.

7. Data Security

We implement industry-standard security measures to protect your data:

• Encryption of data in transit (TLS/SSL) and at rest where applicable

• Access controls limiting data access to authorized personnel only

• Regular security audits and monitoring of systems

• Secure authentication for access to client CRM and email accounts

However, no method of online transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of credentials you provide to us.

8. Cookies & Tracking Technologies

When you visit our Site, we and our third-party partners use cookies and similar technologies to:

• Analyze Site traffic and user behavior

• Personalize content and improve user experience

• Serve targeted advertising and retargeting campaigns

• Track conversion events and campaign performance

Types of cookies we use:

• Essential Cookies: Required for Site functionality

• Analytics Cookies: Google Analytics, Mixpanel, or similar tools

• Marketing Cookies: Facebook Pixel, LinkedIn Insight Tag, Google Ads

You can control cookies through your browser settings. Note that disabling cookies may limit Site functionality.

9. Your Rights (GDPR, UK GDPR, CCPA/CPRA)

Depending on your location, you may have the following rights:

A. GDPR/UK GDPR Rights (UK, EU, EEA Users)

• Right to Access: Request a copy of your personal data

• Right to Rectification: Correct inaccurate or incomplete data

• Right to Erasure: Request deletion of your data (subject to legal obligations)

• Right to Restrict Processing: Limit how we use your data

• Right to Data Portability: Receive your data in a structured, machine-readable format

• Right to Object: Object to processing based on legitimate interests or for marketing purposes

• Right to Withdraw Consent: Withdraw consent at any time (does not affect prior processing)

B. CCPA/CPRA Rights (California Users)

• Right to know what personal information is collected, used, and shared

• Right to request deletion of personal information

• Right to opt out of sale of personal information (we do not sell data)

• Right to non-discrimination for exercising your privacy rights

To exercise your rights, contact us at support@loft15.com. We will respond within 30 days (GDPR) or 45 days (CCPA).

10. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States and India. We ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission

• Adequacy decisions where applicable

• Commitments from third-party processors to comply with GDPR and UK GDPR

11. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, contact us immediately at support@loft15.com, and we will delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Changes will be posted on this page with an updated "Last Updated" date. Material changes will be communicated via email or prominent Site notice.

Your continued use of our Site or services after changes indicates acceptance of the updated Privacy Policy.

13. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or your personal data, contact us at:

Loft15
Email: support@loft15.com